Terms of Acceptance and Consent LGPD

DATA PRIVACY TERMS

Last update: [28/08/2024]

INTRODUCTION

EquilibriON LTDA, a private legal entity, as the Controller of personal data, respects the privacy of users and is committed to protecting their personal data, in accordance with Law No. 13.709/2018 (General Data Protection Law – LGPD).

This document aims to inform clearly and objectively about the collection, use, sharing, and protection of personal data collected in campaigns conducted on social networks TikTok, LinkedIn, and Instagram.

1. OBJECT AND SCOPE

This term covers all interactions carried out by personal data subjects with advertising campaigns, promotions, or any other actions promoted by EquilibriON LTDA on social media platforms, including TikTok, LinkedIn, and Instagram.

The personal data processed by EquilibriON LTDA are those strictly necessary to meet the purposes specified herein, always in accordance with the legal bases provided in the LGPD.

2. COLLECTED PERSONAL DATA

Under the LGPD, personal data is defined as any information related to an identified or identifiable natural person.

EquilibriON LTDA may collect the following categories of personal data from users, directly or indirectly, through their interaction with advertising campaigns on social media:

  • Personal Identification Data: Full name, email address, contact phone number, postal address, username, and social media profile.
  • Browsing and Interaction Data: Activity records, including clicks, views, interactions with content and ads, browsing preferences, and behavior patterns on social platforms.
  • Device and Connectivity Data: Information about the device used, such as model, operating system, IP address, browser type, and approximate geolocation (when applicable).

Important: EquilibriON LTDA does not collect sensitive personal data, as defined in Article 5, item II of the LGPD. Data such as racial or ethnic origin, religious belief, political opinion, data related to health or sexual life, among others, are not part of the processed information.

3. PURPOSE OF PERSONAL DATA PROCESSING

The personal data collected will be used by EquilibriON LTDA for the following purposes:

  • Marketing and Advertising: Display of personalized and segmented advertising content, in accordance with users’ preferences and interactions with campaigns.
  • Performance Analysis and Metrics: Monitoring and evaluating the effectiveness of advertising campaigns, including metrics such as conversion rates, reach, and user engagement.
  • User Experience Optimization: Personalization of the user experience based on their previous interactions, preferences, and usage patterns on social networks.
  • Direct Communications: Sending informational or promotional messages via email or other communication platforms, provided that prior authorization is given by the data subject.

4. LEGAL BASES FOR DATA PROCESSING

EquilibriON LTDA processes personal data in accordance with the legal bases provided in Article 7 of the LGPD, including but not limited to:

  • Consent: For sending direct marketing communications and other purposes that require the data subject’s prior express authorization.
  • Legitimate Interest of the Controller: For direct marketing purposes, performance analysis of advertising campaigns, and personalization of the user experience, always observing the fundamental rights and guarantees of the data subject.
  • Contract Execution: When data processing is necessary to fulfill obligations arising from the contractual relationship between EquilibriON LTDA and the data subject.

5. SHARING OF PERSONAL DATA

EquilibriON LTDA may share the collected personal data with third parties, including service providers, business partners, and social media platforms, strictly for the execution of the activities described in this term. These third parties include:

  • Social Media Platforms: TikTok, LinkedIn, and Instagram, for the purpose of displaying targeted ads and personalizing advertising content.
  • Service Providers: Companies specialized in data analysis, server hosting, and marketing automation platforms, acting on behalf of EquilibriON LTDA.
  • Competent Authorities: When necessary to comply with legal or regulatory obligations, or in response to legitimate requests from government authorities.

In all cases, EquilibriON LTDA will ensure that such third parties maintain the same level of protection and confidentiality applicable under the LGPD.

6. RIGHTS OF PERSONAL DATA SUBJECTS

Under the terms of the LGPD, the data subject has, among others, the following rights:

  • Access: Right to obtain from EquilibriON LTDA, at any time, confirmation that your personal data is being processed, as well as access to the data held.
  • Correction: Right to request the correction of incomplete, inaccurate, or outdated data.
  • Anonymization, Blocking, or Deletion: Right to request the anonymization, blocking, or deletion of personal data considered unnecessary, excessive, or processed in non-compliance with the provisions of the LGPD.
  • Portability: Right to the portability of personal data to another service or product provider, upon express request and subject to the involved commercial and industrial secrets.
  • Revocation of Consent: Right to revoke, at any time, the consent previously granted for data processing, provided that such processing is based solely on this hypothesis.

7. DATA STORAGE AND SECURITY

EquilibriON LTDA stores personal data in secure environments, protected by appropriate technical and administrative measures against unauthorized access, loss, destruction, alteration, or any form of improper or unlawful processing. The data will be kept for the time necessary to meet the purposes described in this term, unless there is another legal provision that justifies its storage for a longer period.

8. INTERNATIONAL DATA TRANSFER

If international data transfer is necessary, EquilibriON LTDA will ensure that it only occurs to countries or international organizations that provide an adequate level of personal data protection or through the adoption of specific contractual clauses approved by the National Data Protection Authority (ANPD), as provided in the LGPD.

9. CHANGES TO THIS PRIVACY POLICY

EquilibriON LTDA reserves the right to modify this privacy policy at any time, by publishing the updated version on its communication channels. It is recommended that data subjects review this term periodically to stay informed about how their personal data is being processed.

10. CONTACT

In case of doubts or to exercise your rights provided in the LGPD, the data subject can contact EquilibriON LTDA through the following channels:

  • Email: luiza@equilibrionline.com.br